China's JD Will Launch Flagship U.S. Store on Google This Year
- Web retailer diving deeper even as tensions with China mount
- JD’s been exploring ways to expand beyond its home market
Photographer: Qilai Shen/Bloomberg
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JD.com Inc. will launch a flagship online store on Google’s shopping platforms to sell directly to American consumers by the end of the year, hoping to carve out a bigger U.S. footprint even as trade tensions between the U.S. and China grow.
China’s second-largest online retailer is now preparing to set up a storefront on Google’s platforms, the U.S. search giant’s latest effort to get into e-commerce and earn more advertising revenue. The initiative is the first to emerge since Google bought a $550 million stake in JD earlier this year and will eventually roll out globally.