Facebook Is Guiding Publishers Through the Rough Waters of Recent News Feed Changes

Vice president of News Feed Adam Mosseri shared some 'basic guideposts' for publishers looking to ensure that their Facebook content stays afloat

In the wake of a flood of recent changes to Facebook’s News Feed algorithm aimed at drowning out fake news and clickbait, the social network threw a lifeline to potentially overwhelmed publishers.

Vice president of News Feed Adam Mosseri shared some “basic guideposts” for publishers looking to ensure that their Facebook content stays afloat.

Mosseri’s suggestions are fairly straightforward:

  • Content should be informative and meaningful.
  • Content should be authentic, and not misleading, sensational or spammy.
  • On the clickbait front, publishers should avoid headlines that omit information about the topics of their articles or sensationalize those articles, such as, “When She Looked Under Her Couch Cushions and Saw THIS … ,” or, “WOW! Ginger Tea Is the Secret to Everlasting Youth.
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