Google Search Moves Hurt Pinterest's Growth, IPO Filing Shows
The Pinterest Inc. app.
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The power of Google’s search engine looms large over Pinterest Inc., the image search site that filed for an initial public offering on Friday.
The IPO filing said that Alphabet Inc.’s Google "de-indexed" Pinterest’s keyword landing pages in the first quarter of 2018. That hurt online traffic and user growth in the following quarters, Pinterest said in the filing.